Meaning of goodwill
Definition of goodwill
(noun)
(accounting) an
intangible
asset
valued
according
to the
advantage
or
reputation
a
business
has
acquired
(over and
above
its
tangible
assets)
the
friendly
hope
that something
will
succeed
a
disposition
to
kindness
and compassion; "the victor's
grace
in treating the vanquished"
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